Performance Marketing Specialist
Juleb
About Juleb Juleb (جولب) is a cloud-based ERP and POS platform built for pharmacy chains, beauty retail, and distribution businesses. We power 1,000+ live locations across 8 countries, with Saudi Arabia and the GCC as our core markets, and were ranked #8 in the Deloitte Technology Fast 50 (2026). As we scale, we're looking for a performance marketer who can turn paid spend into qualified pipeline. The Role You'll own Juleb's paid acquisition end to end: planning, launching, optimizing, and reporting on campaigns that generate demo bookings from B2B decision makers. You'll manage budgets across channels, run structured tests, and work closely with our content and sales teams to make sure every riyal spent shows up in the pipeline. Key Responsibilities Plan, launch, and manage paid campaigns on Meta, LinkedIn, Snapchat, and TikTok Own budget allocation and pacing across channels and campaigns Optimize for cost per lead, cost per demo, and lead quality, not just clicks Build and maintain audience strategy for niche B2B segments: pharmacy chains, beauty retail, and distribution/wholesale Design and run structured A/B tests on audiences, placements, offers, and creative Brief the content team on creative needs based on performance data and fatigue signals Set up and maintain tracking: pixels, conversion events, UTMs, and CRM attribution Work with sales to close the loop between ad leads and booked demos, using HubSpot data Monitor account health daily and act fast on spend anomalies, delivery issues, and rising costs Deliver clear weekly performance reports with insights and next actions Track competitor ad activity and platform changes across the GCC market What We're Looking For 3+ years managing paid social campaigns, with B2B lead generation experience required Hands-on expertise in Meta Ads Manager and LinkedIn Campaign Manager; Snapchat and TikTok Ads a strong plus Proven track record of reducing cost per lead or cost per acquisition at scale Solid grasp of tracking and attribution (Meta Pixel, Conversions API, UTMs, GA4) HubSpot or similar CRM experience Strong analytical skills; comfortable working in spreadsheets and turning data into decisions Experience targeting small, niche audiences in KSA/GCC is highly valued Arabic proficiency is a strong plus for reviewing copy and understanding the market Full availability and responsiveness during working hours, with proactive communication be prepared to share a short summary of one campaign you scaled or turned around: the channel, budget range, and results. Show more
