JOBLYIN SUMMARY
Job Overview
This position is offered by Salt, in Cairo, Egypt, as a Full-time role. The job details and listed requirements below are based on the original job posting.
COMPANY PROFILE
About the Company
AIi
This summary was prepared with the assistance of AI based on available information and may not reflect all details about the company.Salt is a job website that connects talent with opportunities in creative and technology-driven roles. The platform focuses on providing a streamlined experience for professionals seeking positions that align with their skills and career goals. One of the key roles listed on Salt is Graphic Designer - AI Creative Specialist, indicating an interest in merging design expertise with emerging technologies. While specific details about Salt's operations, size, or client base are not provided, the presence of such job titles suggests a growing emphasis on innovation and digital creativity within its offerings. The website likely serves as a hub for individuals looking to engage with forward-thinking projects that leverage both artistic and technical capabilities. By highlighting specialized roles, Salt positions itself as a resource for those seeking meaningful and impactful career opportunities in dynamic fields.
ORIGINAL JOB DESCRIPTION
About the Job
Paid Search & Acquisition Executive (Digital Marketing Executive) — Egypt | Remote
Department: Marketing
Location: Remote, based in Egypt
Employment type: Freelance; Contract role for two years, extendable
About the organisation
Our client is an Abu Dhabi-based diversified holding and platform-building group focused on developing and scaling businesses across strategically important sectors. Its portfolio includes mobility, aviation, fintech, insurance, healthcare, mining and energy, professional services, and other high-impact opportunities.
The group is building an integrated marketing function covering strategy, brand, creative, digital, insights, operations, and growth.
The opportunity
This is a hands-on role for a performance marketer who can plan, launch, and improve paid search campaigns and other digital acquisition activity. You’ll work with the Growth Marketing Manager and colleagues across the group and its portfolio businesses to improve campaign performance, strengthen measurement, and turn marketing investment into measurable outcomes.
The role is based in Egypt. Campaigns may support different businesses and markets across the group’s portfolio.
Key responsibilities
Paid search and campaign management
Build, launch, and manage paid search campaigns, primarily through Google Ads.
Conduct keyword and search-term research; structure campaigns, ad groups, keywords, and negative keywords.
Set up and manage bidding, budgets, audiences, ad copy, extensions, and campaign settings.
Support paid social, display, video, or other digital campaigns where required by the business.
Acquisition and optimisation
Monitor campaign spend and performance, including clicks, CPC, CTR, conversion rate, CPL, CPA, and other relevant funnel metrics.
Optimise keywords, bids, budgets, targeting, ad copy, and landing-page recommendations based on performance data.
Identify opportunities to improve the quality and volume of leads, customers, or other agreed conversion outcomes.
Plan and document tests, assess results, and share practical recommendations with stakeholders.
Measurement and reporting
Prepare clear weekly and monthly performance reports, highlighting results, trends, and recommended actions.
Maintain accurate campaign, spend, and UTM records.
Work with Marketing Analytics and Digital Experience colleagues to support conversion tracking, investigate data discrepancies, and improve landing-page performance.
Contribute to attribution and return-on-marketing-investment reporting.
Collaboration and planning
Support channel planning, budget forecasts, and budget phasing using platform data, historical performance, and research.
Share performance insights with Creative teams to improve ad effectiveness.
Stay informed about relevant platform updates, search trends, and advertising features.
Experience and qualifications
Bachelor’s degree in marketing, advertising, business, analytics, or a related discipline.
Four to six years of hands-on paid search, paid media, or performance marketing experience.
Direct experience managing campaigns in Google Ads.
Strong analytical skills and advanced Excel capability.
Experience with multiple brands, business units, or markets is preferred.
Fluent English is required; Arabic is desirable.
Technical skills
Google Ads, including search campaign setup and optimisation
GA4 and conversion tracking
UTM taxonomy and campaign measurement
Keyword research and search-term analysis
A/B testing and performance analysis
Excel
Looker Studio or Power BI fundamentals
Meta Ads Manager or other paid media platforms, where relevant
Core competencies
Commercial judgement and a clear understanding of how media performance connects to business outcomes
Ownership of campaign quality, results, and follow-through
Strong collaboration and stakeholder management
Clear written and verbal communication, with the ability to explain performance simply
Effective prioritisation and execution in a fast-moving environment
Curiosity, learning agility, and responsible use of data, digital tools, and AI
Ideal candidate
A hands-on performance marketer who enjoys working with search campaigns, uses data to improve acquisition outcomes, and can communicate clear recommendations to colleagues and stakeholders.
Responsibilities may evolve as the organisation and its portfolio businesses continue to grow.
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