Senior Graphic Designer | B2B
Tawzef for Recruitment & HR Consultancy
📍Nassr City - Cairo • Design engaging graphics for social media, presentations, website, and marketing materials. • Create professional infographics and visual assets tailored to diverse industries and service lines. • Design website blog-post cover images and on-page content visuals. • Design company profiles, service one-pagers, brochures, and business-development proposal / pitch decks. • Produce employer-branding and recruitment / EOR campaign creatives, plus internal and HR communication visuals. LinkedIn, email & B2B digital content • Develop and adapt visual content for LinkedIn and other professional platforms — the primary B2B channel. • Design LinkedIn newsletter illustrations and creatives. • Design email campaign graphics and layouts (headers, banners, templates, and supporting visuals). • Create digital campaign creatives from awareness through lead generation, including variations for testing when needed. Research-led design • Understand the content type and idea behind each request, then create a design that is genuinely relevant to it • Research and apply each destination platform's technical criteria before delivering: correct file format, ideal dimensions / aspect ratio, and resolution for where the asset will be published. • Take ownership of getting specifications right so assets render correctly on their target platform, without repeated rework. • Understand and stay current with recent AI design and video tools, and actively use them to produce better work faster. • Apply AI tools appropriately across the workflow (ideation, drafting, asset generation, editing, and short-form motion) while maintaining brand quality and consistency. Light motion & short-form video • Produce short-form motion graphics and simple animations — typically 1–3 minute social videos / reels — as a regular part of the role. • This is a required capability, scoped to social-ready motion rather than heavy or broadcast-level production. • Apply and safeguard brand colours, typography, and layout structure across all outputs. • Proactively identify and correct visual inconsistencies; keep the style coherent across posts and campaigns. • Work closely with the Marketing and Business Development teams to turn concepts and briefs into impactful designs. • Coordinate day-to-day with the Digital Marketing Supervisor on priorities and scheduling. • Manage multiple projects simultaneously and meet deadlines without compromising quality; raise timeline or resourcing risks early. Continuous improvement & production discipline • Stay current with design, motion, AI, and social-media trends to keep content fresh and relevant. • Maintain organised files, correct export formats and sizes, and proper version control. Requirements • Bachelor's degree in Graphic Design, Media, Fine / Applied Arts, or a related field. • 3–5 years of professional design experience (agency or in-house). • Strong portfolio showcasing diverse work — infographics, digital / social, branding, and some short-form motion / video. • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), plus working ability in After Effects and / or Premiere Pro for short-form motion. • Practical proficiency with current AI design / video tools (e.g., Firefly, Midjourney, Veo, or equivalent) and the judgment to apply them effectively. • Ability to research briefs and platform requirements independently — interpreting content intent and sourcing the correct format, sizing, and resolution per platform. • Comfortable designing in both Arabic and English (bilingual typography and layout). • Experience creating LinkedIn, email, and digital campaign designs (preferred). • Ability to adapt design styles across different industries. • Excellent multitasking, time management, and attention to detail. • Strong communication and collaboration skills. Show more