Performance Marketing Manager - Investment -

Company Description Emtelaak Investment – امتلاك للاستثمار is a real estate investment platform that enables fractional ownership of premium properties starting from 10,000 EGP. The company offers access to residential, commercial, administrative, medical, and educational projects across different development stages. This approach allows clients to build diversified property portfolios without needing large capital outlays. Emtelaak Investment focuses on making real estate investment more accessible, structured, and transparent for a wide range of investors. Role Description The Performance Marketing Manager – Investment is a full-time, on-site role based in Giza. The role is responsible for planning, executing, and optimizing digital performance campaigns to drive qualified leads and investors for Emtelaak Investment’s real estate offerings. Day-to-day tasks include managing paid channels (such as search, social, and display), tracking campaign performance, analyzing data, and adjusting strategies to improve ROI and conversion rates. The manager will collaborate closely with product, sales, and content teams to align messaging, refine audience targeting, and develop landing pages and funnels that support investor acquisition and retention. The role also involves preparing performance reports, monitoring market trends, and recommending new opportunities to grow the investor base. Qualifications Strong skills in performance marketing, including managing paid search, paid social, and display campaigns with a focus on lead generation and ROI. Experience with analytics and tracking tools (e.g., Google Analytics, Meta Business Suite, conversion tracking, and basic attribution methods). Ability to develop and optimize campaign funnels, landing pages, and A/B tests to improve conversion rates. Solid understanding of digital marketing fundamentals, audience segmentation, and online customer journeys in an investment or financial services context. Proficiency in using Excel or similar tools for data analysis, reporting, and performance dashboards. Strong communication and collaboration skills to work effectively with marketing, sales, and product teams. Bachelor’s degree in Marketing, Business, Finance, or a related field; relevant certifications in digital marketing or performance advertising are an advantage. Previous experience in real estate, investment platforms, or financial services is preferred but not mandatory. Ability to work on-site in Giza, manage multiple campaigns simultaneously, and adapt to a fast-paced, data-driven environment. Show more