Brand Manager

Role Objectives The Brand Manager (Private Label) contributes to the success of Breadfast Private Label by driving excellent brand performance through end-to-end ownership of both strategy and execution. Breadfast’s Private Label’s long-term business objectives are ambitious with plans to build cross-category Private Label brands and products that deliver on solid value propositions. Roles & Responsibilities: Develop and execute the overarching strategy for Private Label brands across various categories, including new product launches, portfolio optimization, commercial performance, activations, P&L management, and communications. Oversee product/category profitability by conducting financial analyses to enhance sales and profit performance, while managing brand budgets for optimal resource allocation. Track and analyze internal and external brand performance metrics, providing stakeholders with clear, informed updates on brand performance. Utilize customer feedback and research to propose corrective actions and improvements for specific categories or initiatives. Monitor market trends and competitor performance, translating data into actionable insights. Lead campaign briefs and manage digital marketing activities (in-app promotions, campaigns, etc.) in collaboration with central marketing and commercial teams. Partner with commercial teams to identify and drive growth through new opportunities and initiatives. REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus. Minimum of 5 years of experience in brand management, preferably within the retail, FMCG, or Private Label sector. Proven track record in developing and executing brand strategies, managing product launches, and driving commercial success. Strong financial acumen with experience in P&L management, budget oversight, and conducting financial analyses to optimize performance. Proficiency in digital marketing, including campaign management and in-app promotions. Excellent analytical skills with the ability to interpret market data, competitor trends, and customer insights to drive actionable strategies. Exceptional communication and stakeholder management skills, with the ability to present brand performance metrics clearly and persuasively. Highly organized and self-motivated, with the ability to manage multiple projects in a fast-paced environment. Strong problem-solving and critical-thinking abilities. Familiarity with market research methodologies and tools is an advantage. Show more