Senior Marketing Specialist

1. Team leadership & junior development Supervise, guide, and mentor junior marketing specialist(s) in day-to-day tasks and career growth Delegate tasks effectively, set clear expectations, and review work output Foster a collaborative and high-performance team culture Act as first point of escalation for the junior team before reaching the Marketing Manager 2. Marketing strategy & planning Develop and own integrated marketing plans (digital & offline) aligned with business objectives Translate strategy into actionable campaign briefs, timelines, and resource plans Proactively identify growth opportunities and recommend new marketing initiatives Ensure all marketing activities maintain brand consistency and quality standards 3. Performance analysis & optimization Own campaign performance tracking across all KPIs (leads, engagement, conversions, ROI) Analyze data trends and deliver strategic insights — not just reports — to guide decision-making Lead performance reviews and drive continuous optimization of campaigns and channels Present findings and recommendations to the Marketing Manager and senior stakeholders 4. Market & customer intelligence Lead in-depth market research covering competitors, industry trends, and customer behavior Translate insights into strategic recommendations that influence campaign direction and positioning Monitor market shifts and proactively flag risks or opportunities to the team 5. Agency & vendor management (key responsibility) Serve as the primary point of accountability for all external marketing agencies and vendors Lead briefing sessions, set clear deliverable expectations, and hold agencies to deadlines and quality standards Review and approve agency outputs (designs, content, campaigns) before escalation or final sign-off Manage agency contracts, budgets, and performance evaluations Requirements • Bachelor’s degree in Marketing, Business, or a related field • 5+ years of marketing experience, with at least 2 years in a senior or leadership role • Strong knowledge of marketing principles, digital channels, and content strategy • Proficiency in marketing tools (Google Analytics, HubSpot, Mailchimp, etc.) and social media platforms • Excellent communication, analytical, and leadership skills • Experience managing marketing budgets and resources Benefits Competitive salary High-quality medical insurance & full social insurance Career progression and leadership development opportunities Support for professional courses (limited tuition fees covered) A collaborative and supportive environment that encourages growth and innovation Work Conditions Workdays: Sunday – Thursday Working Hours: 9:00 AM – 5:00 PM Show more