Senior Marketing Specialist - Blu EV

Job Title: Sr. Marketing Specialist Function: Commercial Reports to: Marketing & PR Manager Role Purpose: Developing and managing the company's marketing channels. Location: Cairo, Egypt Direct Reports: Content Specialist Social Media Moderation Supervisor Description of the accountability: Create and implement comprehensive marketing plans aligned with business goals to drive brand awareness, customer engagement, and lead generation. Assist in setting strategic pillars for all social media content. Oversee all marketing activities, ensuring campaigns are aligned with brand strategy & guidelines and meet agreed-upon goals. And Serve as the primary liaison between the company and external agencies. Establish KPIs and performance metrics for marketing/production efforts managed by agencies. Monitor campaign results and generate insights to ensure that objectives are being met, adjusting where necessary. Capture and analyze the appropriate social data/metrics, insights and best practices, and then present the information. Manage the marketing budget, including allocating resources for various projects and campaigns handled to ensure cost-effective use of the marketing budget and maximizing return on investment (ROI). Conduct market research to stay informed about industry trends, competitor activities, and customer preferences, and adjust plans accordingly. Set up and optimize company pages within each social media platform. Monitor online activity across internal departments, company partners, and external content creators to ensure that anyone advertising the company's assets is following established guidelines and best-practice rules. Perform social media listening to stay up to date and identify opportunities to influence public perception. Strategize, plan, and oversee the creation of the company's social media calendar. Consolidate with the performance/growth specialist on campaign optimizations, retention & retargeting efforts, and ads spending. Ability to set guidelines for moderators and intervene during high-stakes public interactions. Education: Bachelor's degree Key Job Skills and Differentiating Competencies Required: Ability to understand the product and the customers need Project management & agency governance B2B & B2C communication skills Social media listening skills Performance marketing literacy Crisis communication & community management Data analysis and insights reporting Leadership and teamwork skills Willingness to learn Familiarity with all digital media platforms and their algorithms Familiarity with CRO, SEO, and GEO Familiarity with relevant AI marketing tools Good photography and videography eye Familiarity with photo and video editing software is a plus Minimum Experience and Knowledge: 4 - 6 years out of which 2 - 3 years in a leadership position Show more