Marketing Manager

Job summary: The Marketing Manager at SYSTICS will be responsible for developing and executing marketing strategies that enhance brand visibility, drive business growth, and support the company’s position as a leading ICT and Light Current solutions integrator. The ideal candidate will combine strategic thinking with hands-on marketing execution to promote SYSTICS’ innovative solutions across ICT, Security, Automation, and Software domains. Job Description: • Develop and implement a comprehensive marketing plan aligned with SYSTICS’ business goals and market segments (ICT, Security, Automation, and Software). • Identify market opportunities, analyze competitors, and recommend strategies for market positioning and growth. • Set and manage annual marketing budgets and KPIs. • Strengthen SYSTICS’ brand presence through consistent messaging, design, and communication across all channels. • Develop and manage corporate presentations, brochures, proposals, and case studies. • Oversee public relations and corporate communications, including press releases, newsletters, and success stories. • Manage online presence including the company website, SEO/SEM, and social media platforms. • Plan and execute digital campaigns to generate qualified leads and enhance brand awareness. • Utilize analytics to track performance and optimize campaigns for maximum ROI. • Collaborate with vendors, partners, and media to maximize visibility and networking opportunities. • Coordinate with the sales team to design campaigns that attract and convert potential clients. • Develop marketing collateral and tools that support business development activities. • Conduct ongoing market intelligence to identify trends, emerging technologies, and customer needs. • Prepare regular reports on marketing performance and provide actionable insights. Requirements · Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s preferred). · Minimum 15+ years of experience in B2B marketing, preferably in ICT, Technology, or Engineering sectors. · Proven experience developing and executing marketing strategies for technical or industrial products/services. · Strong understanding of ICT, security, automation, and software solution markets. · Proficiency in digital marketing tools and analytics platforms (Google Ads, SEO, social media management tools, CRM, etc.). · Excellent command of English (Arabic is an advantage). · Strong copywriting, content creation, and storytelling skills. · Familiarity with graphic design principles and marketing automation tools is a plus. · Strong leadership, communication, and interpersonal skills. · Ability to work cross-functionally and manage multiple projects simultaneously. Innovative mindset with a focus on measurable results and continuous improvement. Show more