Digital & Performance Marketing Manager

As a Digital & Performance Marketing Manager, you will lead the strategy, execution, and optimization of our digital marketing initiatives to drive growth, improve ROI, and enhance brand visibility across channels. You will partner with cross-functional teams to ensure campaigns are aligned with business goals and customer needs. Key Responsibilities Develop and own the end-to-end digital marketing strategy across paid search, social, display, email, affiliate, and organic channels to achieve target CAC, LTV, and revenue goals. Build, manage, and optimize multi-channel campaigns with a strong focus on performance metrics, testing, and data-driven decision making. Lead budget planning, forecasting, tracking, and reporting; optimize allocation to maximize ROI and scale high-impact channels. design and implement attribution models to accurately measure impact across touchpoints and inform budget and creative decisions. Collaborate with growth, product, content, and design teams to create compelling creatives, landing pages, and offers that improve conversion rates. Continuously monitor market trends, competitors, and platform changes to adjust strategies and maintain a competitive edge. Manage and mentor a team of marketers, setting clear goals, providing feedback, and fostering a culture of experimentation and accountability. Required Qualifications Proven track record in driving scalable performance marketing programs with measurable ROI in a fast-paced environment. Deep expertise in paid media (Google Ads, Bing Ads, Facebook/Instagram, LinkedIn, programmatic networks) and performance analytics tools (GA4, Tag Manager, attribution dashboards). Strong analytical mindset with the ability to translate data into actionable insights and compelling business cases. Experience with marketing automation, CRM integration, and lifecycle marketing tactics. Excellent communication and collaboration skills, with the ability to influence stakeholders and lead cross-functional initiatives. Qualifications Bachelor’s degree in Marketing, Business, or a related field; advanced analytics or marketing tech certifications are a plus. Experience in e-commerce or SaaS environments; familiarity with LTV-based budgeting and CAC targets. What We Offer Competitive salary and performance-based incentives. Comprehensive benefits package, flexible work arrangements, and a supportive, collaborative culture. Opportunities for professional growth, mentorship, and exposure to cutting-edge marketing technologies. If you thrive in a data-driven, innovative setting and are ready to elevate our digital performance, we’d love to hear from you. Show more