Marketing Specialist

Job Description Develop and execute marketing activities based on approved marketing plans and business objectives. Coordinate marketing campaigns, promotional activities, and product launches. Prepare and update marketing materials, presentations, and promotional content. Conduct market and competitor analysis to identify trends, opportunities, and potential threats. Monitor marketing campaign performance and prepare regular performance reports. Coordinate with Sales, Product Development, E-commerce, and other relevant departments to support marketing initiatives. Manage and follow up on marketing content and ensure consistency with approved brand guidelines. Support the planning and execution of digital and social media marketing activities. Maintain accurate records of marketing activities, campaigns, materials, and related documentation. Follow up with external agencies, suppliers, and service providers when required. Ensure marketing activities are completed within approved timelines and budgets. Identify marketing issues and support the implementation of corrective actions and continuous improvement initiatives. Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 2–3 years of experience in marketing, preferably within the apparel, fashion, retail, or FMCG industry. Good knowledge of marketing principles, campaign planning, and promotional activities. Ability to conduct market and competitor analysis and prepare marketing reports. Good knowledge of digital marketing and social media platforms. Proficiency in Microsoft Office (Excel, Word & PowerPoint). Strong communication and coordination skills. Creative thinking and ability to develop practical marketing ideas. Strong analytical and problem-solving skills. High attention to detail and accuracy. Strong time management and prioritization skills. Teamwork and collaboration skills. High level of accountability and follow-up. Show more