مدير تسويق وسوشال ميديا - Social Media Marketing Manager

About the Company DJI Egypt is the authorized agent of DJI in Egypt. DJI is a leading Chinese company in the field of drones and smart technology. Our office is located in Nasr City, Cairo :Job Summary Responsible for the end-to-end social media operations for DJI products in the Egyptian market. This includes content planning, campaign execution, account management, and brand building to drive product exposure and sales conversions 1-Social Media Account Management Manage daily operations for major social media accounts in Egypt (Facebook, Instagram, TikTok, YouTube, etc.). Plan and publish content (images, text, and short videos) for 3C products—such as smart hardware and accessories—including unboxing videos, feature demonstrations, and tutorials, tailored to the language and aesthetic preferences of local Egyptian users. 2. Marketing Campaign Planning Develop social media marketing campaigns aligned with local Egyptian holidays and major shopping events (e.g., Black Friday, Eid al-Fitr, Eid al-Adha). Design promotional content, giveaways, and special offers to boost follower engagement, drive traffic to the store, and increase product sales. 3-Collaboration with local Egyptian digital/tech influencers and KOLs. Negotiate partnerships, oversee the creation of short videos or livestreams for product promotion, ensure content quality, and evaluate the effectiveness of influencer-driven sales. 4-Ad Placement and Data Analysis Assist in planning ad creatives for Meta and TikTok. Track metrics such as follower growth, video views, engagement rates, clicks, and conversions. Produce regular performance reports and continuously optimize content and advertising strategies. 5-Brand Reputation & User Interaction Monitor social media comments and direct messages; respond to product inquiries and gather user feedback. Promptly address negative comments and public sentiment issues to safeguard the brand's reputation in the Egyptian market. Requirements 1. Good English as a working language 2. Familiarity with platform guidelines for TikTok, Facebook, Instagram, etc.; ability to independently plan short-video content and interpret marketing backend data. 3. Ability to independently liaise with influencers and manage the entire collaboration process. 4.Strong creative skills and ability to conceptualize short-video scripts; skilled in event planning; goal-oriented with a focus on traffic and sales conversion. 5. Strong communication skills; ability to collaborate across departments with sales and product teams.