مصمم جرفيك

About the Role We are looking for a strategic and data-driven Senior CRM & Lifecycle Marketing Specialist to own and optimize the customer lifecycle strategy, drive customer engagement and retention, and increase customer lifetime value across our markets. The ideal candidate will combine strong strategic thinking with hands-on expertise in CRM marketing and WebEngage, alongside the ability to analyze customer behavior, identify growth opportunities, and make data-driven decisions that deliver measurable business results. Key Responsibilities Lifecycle Marketing Strategy: Develop and own the customer lifecycle marketing strategy, covering acquisition, activation, engagement, retention, and re-engagement. Customer Journey Management: Map and optimize customer journeys, identify drop-off points, and implement strategies to improve conversion and retention. Campaign Management & Automation: Design, build, execute, and optimize automated, behavior-based marketing campaigns using WebEngage. Customer Segmentation & Personalization: Develop audience segments based on customer behavior, engagement, and lifecycle stage to deliver relevant and personalized communications. Data Analysis & Performance Optimization: Analyze campaign performance and customer behavior to identify trends, uncover opportunities, and make data-driven marketing decisions. Reporting & Insights: Monitor key performance indicators, prepare performance reports, and translate customer insights into actionable recommendations. Experimentation & Optimization: Develop and test campaign strategies, messaging, and customer journeys to continuously improve engagement, conversion, and retention. Cross-functional Collaboration: Work closely with the Performance Marketing Manager and relevant stakeholders to align lifecycle initiatives with broader marketing and business objectives. Requirements Bachelor's degree in Marketing, Business Administration, or a related field. At least 5 years of experience in CRM Marketing, Lifecycle Marketing, Marketing Automation, or a closely related field. Mandatory hands-on experience with WebEngage, including campaign management, customer segmentation, and marketing automation. Strong understanding of customer journey mapping, behavioral segmentation, customer retention, and lifecycle management. Proven experience analyzing customer behavior and campaign performance to support marketing decisions. Ability to develop lifecycle marketing strategies, make independent decisions, and optimize campaigns based on performance insights. Strong analytical, problem-solving, and communication skills. Ability to translate customer insights into actionable marketing strategies and measurable business outcomes. Ability to collaborate effectively with cross-functional teams and manage competing priorities. Preferred Qualifications Experience with customer analytics, funnel analysis, retention analysis, and campaign performance measurement. Experience with A/B testing, experimentation, and campaign optimization. Experience managing lifecycle campaigns across multiple markets and communication channels. Key Success Metrics Improved customer engagement and retention. Increased repeat purchase or usage frequency. Reduced customer churn. Improved conversion rates across key customer lifecycle stages. Increased customer lifetime value. Improved performance and effectiveness of automated marketing campaigns. Show more

About Juleb Juleb (جولب) is a cloud-based ERP and POS platform built for pharmacy chains, beauty retail, and distribution businesses. We power 1,000+ live locations across 8 countries, with Saudi Arabia and the GCC as our core markets, and were ranked #8 in the Deloitte Technology Fast 50 (2026). As we scale, we're looking for a performance marketer who can turn paid spend into qualified pipeline. The Role You'll own Juleb's paid acquisition end to end: planning, launching, optimizing, and reporting on campaigns that generate demo bookings from B2B decision makers. You'll manage budgets across channels, run structured tests, and work closely with our content and sales teams to make sure every riyal spent shows up in the pipeline. Key Responsibilities Plan, launch, and manage paid campaigns on Meta, LinkedIn, Snapchat, and TikTok Own budget allocation and pacing across channels and campaigns Optimize for cost per lead, cost per demo, and lead quality, not just clicks Build and maintain audience strategy for niche B2B segments: pharmacy chains, beauty retail, and distribution/wholesale Design and run structured A/B tests on audiences, placements, offers, and creative Brief the content team on creative needs based on performance data and fatigue signals Set up and maintain tracking: pixels, conversion events, UTMs, and CRM attribution Work with sales to close the loop between ad leads and booked demos, using HubSpot data Monitor account health daily and act fast on spend anomalies, delivery issues, and rising costs Deliver clear weekly performance reports with insights and next actions Track competitor ad activity and platform changes across the GCC market What We're Looking For 3+ years managing paid social campaigns, with B2B lead generation experience required Hands-on expertise in Meta Ads Manager and LinkedIn Campaign Manager; Snapchat and TikTok Ads a strong plus Proven track record of reducing cost per lead or cost per acquisition at scale Solid grasp of tracking and attribution (Meta Pixel, Conversions API, UTMs, GA4) HubSpot or similar CRM experience Strong analytical skills; comfortable working in spreadsheets and turning data into decisions Experience targeting small, niche audiences in KSA/GCC is highly valued Arabic proficiency is a strong plus for reviewing copy and understanding the market Full availability and responsiveness during working hours, with proactive communication be prepared to share a short summary of one campaign you scaled or turned around: the channel, budget range, and results. Show more

About The Role Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their university campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere. All the responsibilities we'll trust you with: Be a Brand and Product Ambassador Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers. Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers. Build and execute an insight driven plan that's innovative and tailored to your campus. The plan should engage & excite students whilst bringing the brand to life. Create a strong network, establishing and maintaining relationships with key local individuals. Drive the brand engagement on social media using authentic content. Be a Sales Expert Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet. Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond. Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts. Ensure perfect execution of defined store standards. Executional Excellence Deliver executional excellence and show love for the details in all areas of your role. Maintain and upkeep all Student Marketeer tools to ensure a premium brand image. Plan & report your activities via the dedicated online platform in a timely manner and with accuracy. Share ideas and collaborate with the team through regular face-to-face and online interaction. Your areas of knowledge and expertise that matter most for this role: A second or third-year Modern Academy student. Excellent communication skills. Charismatic, energetic, positive and outgoing personality. Highly approachable and social with the ability to relate to different people in many occasions. Immersed in student life with thorough understanding of the university, city & region, incl. behind-the-scenes activities & hot-spots. Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative. Ability to manage part-time work & studies and ideally available to work some evenings and weekends. An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales. Connected with a variety of influential groups and individuals on campus. Passionate about the Red Bull brand and product. Must have a valid driving license. Show more

📢 We’re Hiring | Market Research Key Responsibilities: -Conduct market research to identify industry trends, market opportunities, and competitor activities. -Collect, analyze, and interpret market data to support business decisions. -Identify potential customers, target markets, and new business opportunities. -Prepare market research reports and present findings to management. -Monitor market dynamics and provide insights to support business development strategies. -Use various research methods and data sources to ensure accurate and reliable findings. Requirements: -Bachelor's degree in Business Administration, Economics, Marketing, or a related field. -Previous experience in market research, business analysis, or a similar role. -Strong analytical and critical-thinking skills. -Excellent research, reporting, and data interpretation skills. -Good command of Microsoft Excel and PowerPoint. -Good communication skills and attention to detail. 📩 Interested candidates are invited to share their updated CV andrew.asaad@elsoadaa.com Show more