ملخص JobPlatform
نظرة سريعة على الوظيفة
هذه الوظيفة لدى Coderator، في Cairo, Egypt، بنظام دوام كامل. تفاصيل الوظيفة والمهارات المعروضة أدناه مأخوذة من إعلان الوظيفة الأصلي.
ملف الشركة
عن الشركة
AIi
هذا الملخص مُعد بمساعدة الذكاء الاصطناعي اعتمادًا على المعلومات المتاحة، وقد لا يعكس جميع تفاصيل الشركة.Coderator is a platform that connects skilled professionals with opportunities in the technology and creative industries. The company focuses on providing a streamlined experience for job seekers and employers by offering a range of services tailored to modern hiring needs. While specific details about its operations, size, or industry focus beyond technology are not provided, the presence of roles such as Senior UI/UX Designer suggests an emphasis on design and user experience within its platform. Coderator aims to simplify the recruitment process by leveraging digital tools and fostering meaningful connections between talent and opportunity.
About the Role
We are looking for a strategic and data-driven Senior CRM & Lifecycle Marketing Specialist to own and optimize the customer lifecycle strategy, drive customer engagement and retention, and increase customer lifetime value across our markets.
The ideal candidate will combine strong strategic thinking with hands-on expertise in CRM marketing and WebEngage, alongside the ability to analyze customer behavior, identify growth opportunities, and make data-driven decisions that deliver measurable business results.
Key Responsibilities
Lifecycle Marketing Strategy: Develop and own the customer lifecycle marketing strategy, covering acquisition, activation, engagement, retention, and re-engagement.
Customer Journey Management: Map and optimize customer journeys, identify drop-off points, and implement strategies to improve conversion and retention.
Campaign Management & Automation: Design, build, execute, and optimize automated, behavior-based marketing campaigns using WebEngage.
Customer Segmentation & Personalization: Develop audience segments based on customer behavior, engagement, and lifecycle stage to deliver relevant and personalized communications.
Data Analysis & Performance Optimization: Analyze campaign performance and customer behavior to identify trends, uncover opportunities, and make data-driven marketing decisions.
Reporting & Insights: Monitor key performance indicators, prepare performance reports, and translate customer insights into actionable recommendations.
Experimentation & Optimization: Develop and test campaign strategies, messaging, and customer journeys to continuously improve engagement, conversion, and retention.
Cross-functional Collaboration: Work closely with the Performance Marketing Manager and relevant stakeholders to align lifecycle initiatives with broader marketing and business objectives.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
At least 5 years of experience in CRM Marketing, Lifecycle Marketing, Marketing Automation, or a closely related field.
Mandatory hands-on experience with WebEngage, including campaign management, customer segmentation, and marketing automation.
Strong understanding of customer journey mapping, behavioral segmentation, customer retention, and lifecycle management.
Proven experience analyzing customer behavior and campaign performance to support marketing decisions.
Ability to develop lifecycle marketing strategies, make independent decisions, and optimize campaigns based on performance insights.
Strong analytical, problem-solving, and communication skills.
Ability to translate customer insights into actionable marketing strategies and measurable business outcomes.
Ability to collaborate effectively with cross-functional teams and manage competing priorities.
Preferred Qualifications
Experience with customer analytics, funnel analysis, retention analysis, and campaign performance measurement.
Experience with A/B testing, experimentation, and campaign optimization.
Experience managing lifecycle campaigns across multiple markets and communication channels.
Key Success Metrics
Improved customer engagement and retention.
Increased repeat purchase or usage frequency.
Reduced customer churn.
Improved conversion rates across key customer lifecycle stages.
Increased customer lifetime value.
Improved performance and effectiveness of automated marketing campaigns.
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المسار المهني
نظرة عامة على الدور
AIi
هذا الملخص مُعد بمساعدة الذكاء الاصطناعي اعتمادًا على المعلومات المتاحة، وقد لا يعكس جميع تفاصيل الشركة.The Senior CRM & Lifecycle Marketing Specialist focuses on managing customer relationships through data-driven strategies to enhance engagement and retention. This role involves optimizing marketing processes across different stages of the customer lifecycle.