Performance Marketing Manager
Uptown October Developments
Company Description Uptown October Developments, known as Uptown 6 October, is a pioneer in Egypt’s real estate sector, recognized for its flexible design principles and highly customized home designs tailored to individual customer needs. The company focuses on delivering quality and efficiency while building sustainable urban communities. It offers a comprehensive range of real estate services, including land management, construction, and leasing. Professionals joining Uptown October Developments can expect to work in an environment that values innovation, customer-centric design, and long-term community impact. Role Description The Performance Marketing Manager is a full-time, on-site role based in Giza. This role is responsible for planning, executing, and optimizing digital performance marketing campaigns across channels such as search, social, display, and email to drive qualified leads and conversions for Uptown October Developments. Day-to-day tasks include managing paid media budgets, setting up and monitoring campaigns, analyzing performance data, preparing reports, and recommending data-driven improvements. The manager will collaborate with sales, branding, and product teams to align campaigns with business objectives, refine audience targeting, and ensure consistent messaging. The role also involves testing new platforms and tactics, implementing tracking and attribution, and staying current with digital marketing trends and best practices. Qualifications Candidates should possess strong performance marketing and digital advertising skills, including experience with paid search, paid social, display, and retargeting campaigns. Candidates should possess analytical skills, including proficiency with campaign analytics, A/B testing, conversion rate optimization, and use of tools such as Google Analytics or similar platforms. Candidates should possess skills in marketing strategy and planning, including audience segmentation, funnel design, and setting measurable KPIs. Candidates should possess skills in marketing technology, including ad platforms (e.g., Google Ads, Meta Ads), tracking pixels, and basic understanding of marketing automation or CRM tools. Candidates should possess strong communication and collaboration skills, with the ability to present insights clearly and work cross-functionally with sales, product, and creative teams. Relevant experience in real estate, property development, or a related sector is beneficial. A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, along with proven experience in a performance marketing or growth marketing role. The ability to work on-site in Giza, manage multiple campaigns simultaneously, and adapt to a fast-paced, results-oriented environment is essential. Show more
