Senior Marketing Specialist

Responsible for planning, executing, and optimizing marketing campaigns that drive revenue and engagement. Translates business needs into structured campaigns across digital, in-store, and CRM channels. Ensures campaigns are commercially effective and consistently executed. Directly contributes to business growth through customer behavior and product performance. RESPONSIBILITIES Campaign Strategy & Execution: Plan and execute campaigns across launches, promos, and activations. Commercial Performance: Drive revenue, optimize offers, bundles, and timing. Cross-Channel Integration: Align Instagram, SMS, and in-store execution. Collaboration: Work with content, design, CX, and operations. Experimentation: Test offers, pricing, and messaging; analyze results. Pipeline Management: Maintain consistent campaign calendar. REQUIREMENTS Bachelor’s degree in Marketing, Business, or related field. 3–5 years experience in campaigns or marketing roles. Strong understanding of consumer behavior and conversion. Ability to manage multiple campaigns in fast-paced environments. Show more