Forasna
موديريتور سوشيال ميديا - Social Media Moderator
السندس للتجارة العالمية
يشترط خبرة.
7000 - 8000 EGPView Job →
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JOB OPPORTUNITY
Head of Marketing | E-Commerce & App Tracking
Tawzef for Recruitment & HR Consultancy
JOBLYIN SUMMARY
Job Overview
This position is offered by Tawzef for Recruitment & HR Consultancy, in Cairo, Egypt, as a Full-time role. The job details and listed requirements below are based on the original job posting.
COMPANY PROFILE
About the Company
AI
Tawzef for Recruitment & HR Consultancy appears to provide human resources and recruitment services, likely operating in the Middle East region.
ORIGINAL JOB DESCRIPTION
About the Job
📍Cairo Key Responsibilities - Develop and lead the overall marketing strategy across rider, driver, and partner segments. - Translate company OKRs and commercial priorities into annual and quarterly marketing plans. - Define and manage the marketing investment framework and budget allocation across channels, markets, and audience segments. - Own marketing ROI and ensure efficient use of the marketing budget. - Develop and maintain the master marketing calendar covering campaigns, local activations, creative production, and agency deliverables. - Lead go-to-market and market-entry marketing plans for new countries and product launches. - Present marketing strategy, performance, and investment plans to senior management. - Lead and manage the marketing leadership team across Digital Marketing, Brand & Communications, Creative, and Marketing Business Support. - Manage agency and vendor relationships and ensure delivery against agreed objectives and budgets. - Establish and lead the Cairo Marketing Hub while maintaining alignment with HQ in Doha. - Own campaign governance and final approval across push notifications, in-app messaging, WhatsApp, email, paid media, and brand content. - Oversee the CRM governance framework and ensure communications are properly sequenced, targeted, and aligned with brand standards. - Provide strategic oversight of Braze or equivalent CRM/marketing automation platforms. - Own rider and driver acquisition, retention, and reactivation strategies. - Lead digital performance marketing, CRM lifecycle campaigns, partnerships, referral programs, and market activations. - Drive A/B testing, audience segmentation, channel optimization, and other data-driven marketing experiments. - Use campaign analytics, CAC, LTV, ROAS, cohort performance, and funnel metrics to drive decisions. - Own brand positioning across all markets and ensure consistency across all customer touchpoints. - Oversee external communications, PR, crisis communications, localisation, and creative direction. - Ensure marketing activities are culturally relevant and adapted appropriately for each market. - Manage the annual marketing budget and track spend against plan. - Deliver monthly marketing performance reports covering acquisition, retention, brand, channel performance, ROI, and budget utilisation. - Build strong cross-functional relationships with Product, Operations, Data, Finance, Legal, and HR. Requirements - 8+ years of progressive marketing experience. At least 3 years in a senior marketing leadership role, such as Head of Marketing, VP Marketing, or equivalent. - Strong background in high-growth technology, mobility, ride-hailing, or digital platform businesses. - Proven track record in driving measurable customer acquisition, retention, CAC improvement, and marketing ROI. - Strong expertise across both performance marketing and brand marketing. - Experience managing paid digital, CRM, lifecycle marketing, brand strategy, content governance, and creative direction. - Strong understanding of CRM and marketing automation platforms, preferably Braze or an equivalent platform. - Experience leading multi-disciplinary marketing teams across digital, CRM, brand, content, creative, and business support. - Strong data-driven mindset with experience working with CAC, LTV, ROAS, NPS, cohort metrics, and funnel data. - Excellent stakeholder management and executive presentation skills. - MBA is an advantage. Show more
CAREER PROFILE
Role Overview
AI
The role involves developing and executing marketing strategies to support business growth across multiple segments. The position focuses on aligning marketing efforts with organizational goals and driving engagement through targeted initiatives.
REQUIREMENTS
Required Skills
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JOB SOURCE
Original Job Listing
This job was found through LinkedIn. You can review the original listing before applying.
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