Sales Marketing Consultant

Job Title: Head of Content Industry: Marketing Employment Type: Full-Time Work Arrangement: Onsite Location: Maadi, Cairo, Egypt Reports To: Marketing Director / Chief Marketing Officer Department: Marketing About the Role We are looking for a visionary and hands-on Head of Content to lead our content strategy and production across all channels. Based in our Maadi office, you will own the content roadmap end-to-end — from strategy and planning to creation, distribution, and performance measurement. You will build and lead a high-performing content team, define the brand voice, and ensure every piece of content positions our company as a trusted authority in the industry while driving measurable business results (awareness, engagement, and lead generation). This role requires a rare blend of editorial excellence, strategic thinking, and data-driven decision-making. You will collaborate closely with marketing, sales, product, and design teams. Key Responsibilities Content Strategy & Leadership Develop and own the company's content strategy, roadmap, and editorial calendar across all channels (website, blog, social media, email, video, whitepapers, case studies, etc.). Define and maintain brand voice, tone, and style guidelines across all content. Align content initiatives with business goals, buyer personas, and the customer journey. Conduct content audits and gap analyses to identify opportunities and optimize existing assets. Stay ahead of industry trends, SEO best practices, and content marketing innovations. Team Management Build, lead, and mentor a team of content creators (writers, editors, designers, videographers, SEO specialists). Manage freelance writers, agencies, and external content partners. Set clear goals, KPIs, and workflows for the content team. Foster a culture of creativity, quality, and continuous improvement. Content Production & Editorial Oversight Oversee the creation of high-quality, engaging content — from long-form articles and thought leadership to social posts, video scripts, and sales enablement materials. Edit and proofread content to ensure accuracy, consistency, and brand alignment. Collaborate with subject matter experts (SMEs) to produce authoritative, industry-relevant content. Ensure all content is optimized for SEO, accessibility, and conversion. Distribution & Performance Develop a multi-channel distribution strategy to maximize content reach and impact. Work with the digital marketing team to amplify content through paid, owned, and earned channels. Define and track content KPIs (traffic, engagement, leads, conversions) and report on performance to senior leadership. Use data and insights to continuously refine content strategy and improve ROI. Cross-Functional Collaboration Partner with sales to create enablement content that supports the pipeline. Collaborate with product and design teams to align messaging and visual identity. Support PR, events, and employer branding initiatives with content. Qualifications & Requirements Education Bachelor's degree in Journalism, Communications, Marketing, English, or a related field. Master's degree or professional certifications (e.g., Content Marketing, SEO, Digital Strategy) are a plus. Experience 5+ years of experience in content marketing, editorial, or communications roles. At least 2–3 years in a leadership or team management position. Proven track record of building and executing successful content strategies in a B2B or industry-specific environment. Experience in [Insert Industry] is strongly preferred. Skills & Competencies Exceptional writing, editing, and storytelling skills in English (Arabic is a strong plus). Deep understanding of SEO, content marketing funnels, and analytics tools (Google Analytics, Search Console, CMS platforms, etc.). Strong project management and organizational skills with the ability to manage multiple deadlines. Data-driven mindset with the ability to translate insights into actionable content strategies. Excellent leadership, communication, and stakeholder management skills. Creative thinker with a keen eye for detail and quality. Show more

المسؤوليات والمهام الأساسية للمرشح إدارة المحتوى: تخطيط ونشر خطة محتوى شهرية منتظمة على فيسبوك، إنستجرام، ولينكد إن، مع الالتزام التام بدليل الهوية البصرية لـ HTG (اللون العنابي #A11035 وخلفية خلايا النحل لشعار الشركة). الحملات الإعلانية: إعداد وإدارة حملات Meta (كاروسيل وفيديو) الموجهة نحو ماسنجر وواتساب، مع إدارة الميزانيات، واختبارات (A/B Testing)، والتحسين الأسبوعي. التصوير والمونتاج: النزول أسبوعياً للمصنع لتصوير خطوط الإنتاج والمكابس (من الخامات حتى المكبس الجاهز)، ومونتاج فيديوهات "ريلز" (Short Reels) باستخدام أدوات مثل CapCut أو Premiere. التصميم: تصميم المنشورات والكتالوجات عبر Canva أو Illustrator. إدارة علاقات العملاء (CRM): تسجيل وتأهيل كل عميل محتمل على نظام SAP CRM مع فصل عملاء المكابس عن الهوائيات، وتسليم العملاء للمبيعات خلال ٢٤ ساعة. التقارير: إعداد تقرير شهري مختصر وواضح (في 5 دقائق) يوضح عدد الوصول، العملاء المحتملين، تكلفة العميل المحتمل (CPL)، ونسبة التحويل إلى عروض أسعار. الذكاء الاصطناعي: استخدام أدوات الذكاء الاصطناعي في صياغة النصوص والترجمة وزيادة حجم المحتوى مع مراجعة دقة الالتزام بهوية الشركة.

Role Overview We are looking for an experienced Primary Market Research to support the design and delivery of qualitative and quantitative research projects within the healthcare and life sciences industry. You will work closely with clients and internal teams to translate business questions into robust research approaches, generate actionable insights, and deliver high-quality recommendations. Project Delivery & Execution Support the design and execution of primary market research projects and workstreams. Translate client requirements and business questions into effective research approaches. Conduct qualitative and quantitative analyses to generate actionable insights. Develop discussion guides, questionnaires, analysis plans, and other research materials. Review and interpret data, identifying key findings and implications for clients. Prepare high-quality, client-ready reports and presentations. Participate in client meetings and support the presentation of study findings. Proactively identify project risks and escalate issues when appropriate. Support project management activities, including timeline tracking and coordination with internal teams and vendors. Ensure deliverables meet quality standards and client expectations. Business Development Support proposal development, including research design and costing inputs. Identify potential opportunities for follow-on work within existing client accounts. Demonstrate curiosity toward innovation and AI-enabled research solutions. Knowledge Development Continuously build expertise in primary market research methodologies, therapeutic areas, and healthcare industry trends. Participate in internal training and knowledge-sharing initiatives. Contribute to developing regional healthcare and market research expertise. Qualifications Bachelor’s degree required; Master’s degree is an advantage. 4+ years of experience in primary market research, healthcare consulting, life sciences, or a related field. Experience supporting both qualitative and quantitative research projects. Strong analytical, problem-solving, and communication skills. Knowledge of primary market research methodologies, tools, and techniques. Basic project management and client interaction experience. Strong presentation and storytelling skills using PowerPoint and data visualization tools. Ability to manage multiple priorities in a fast-paced environment. Strong collaboration skills and ability to work effectively across teams. Demonstrates ownership, attention to detail, and commitment to delivering high-quality work. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism. Show more

Job Overview Responsible for the on-time completion of primary market research consulting projects or components of large, complex projects for clients in the life sciences field. Identifies and elevates potential new business opportunities and assists in the sales process. Essential Functions Project Delivery & Execution Participates or leads team in the design, development and delivery of primary market research consulting projects or components of larger, complex projects. Reviews and analyzes client requirements or problems and assists in the development of proposals of cost-effective solutions that ensure profitability and high client satisfaction. Provides direction and guidance to Analysts, Consultants, and where relevant, to Statistical Services assigned to engagement. Develops detailed documentation and specifications. Performs qualitative and/or quantitative analyses to assist in the identification of client issues and the development of client-specific solutions. Designs, structures and delivers client reports and presentations that are appropriate to the characteristics or needs of the audience. Effectively delivers findings to clients in form of in-person or virtual sessions. Recommends improvements and alternative solutions to resolve problems. Provides follow-up with client after project deliverable has been completed to ensure client satisfaction. When acting as Project Manager, proactively manages project timelines and manages day-to-day communication with the client and team members. Business Development May identify new business opportunities of follow-on work and new leads at assigned client. Ability to bring innovation and adopt AI-driven solutions. Knowledge Development Proactively develops broader and deeper knowledge of related primary market research methodologies through on-the-job experience and participation in training opportunities. Participate in developing subject matter expertise in Egypt. Qualifications Bachelor’s Degree required. 6+ years of related experience in primary market research consulting and/or life sciences industry required. Possesses solid project management skills and client influencing and relationship-building skills. Works willingly and effectively with others in and across the organization to accomplish team goals. Experienced with developing consultative relationships with senior-level managers and executives at clients in the life science industry. Ability to manage multiple projects, juggle priorities and deliver on tight deadlines. Knowledge of primary research and analytical methodologies, tools and techniques related to functional area. Knowledge of key issues and current developments in the life science industry. Excellent presentation, communication and client influencing skills. Has established network and referral contacts. Has necessary subject matter expertise to effectively manage projects within a given CoE. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism. Show more