Sales Manager - Premium Home Appliances

Confidential Careers is a job website that connects professionals with opportunities in the premium home appliances sector. The platform focuses on roles such as Key Account Manager, Sales Manager, Supply Chain Manager, and Country Manager, indicating an emphasis on strategic leadership and operational excellence within high-end consumer goods. While the exact nature of the company's business remains undisclosed, these job titles suggest involvement in sales, distribution, and international operations. The website likely serves as a specialized recruitment hub for experienced professionals seeking senior roles in a competitive industry. By highlighting these positions, Confidential Careers supports career advancement for individuals aiming to influence market strategies and global business practices within the premium home appliances domain.

About the role: The Sales Manager drives sell-in and sell-out for a global premium home appliance brand across all channels in Egypt. You will turn the launch plan into listings, shelf space and monthly sales, and build the sales team and routines that keep growth on track. You will join a new Egypt team backed by a fast-growing international business. This is a confidential search, and the company name will be shared with shortlisted candidates. Product categories: The role covers the full premium small home appliance range: Floorcare: cordless stick vacuums, corded upright vacuums, robot vacuums and wet & dry floor cleaners Kitchen appliances: air fryers, multi-cookers, grills and ovens Food preparation: blenders, food processors and juicers Beverage: coffee machines and drink makers Beauty: hair dryers, hair stylers and straighteners Home environment: air purifiers and fans Key responsibilities: Deliver revenue, volume and margin targets across modern trade, traditional trade, electronics retail and e-commerce. Build the channel plan and annual sales budget with the Country Manager. Manage distributor performance: coverage, stock levels, sell-out, pricing discipline and collections. Expand distribution beyond national chains into regional retailers, appliance specialists and dealers across Cairo, Alexandria, the Delta and Upper Egypt. Plan and run promotions, launches and seasonal campaigns (Ramadan, White Friday, back-to-school, wedding season). Ensure strong in-store execution: placement, displays, demo units, POS material and trained promoters. Track sell-in, sell-out and inventory weekly and act fast on gaps. Recruit, coach and lead the sales team and in-store promoters. Feed market, competitor and pricing intelligence back to the business. Requirements: 8+ years of sales experience in Egypt, including 3+ years managing a team or channel. Background in home appliances, consumer electronics or premium consumer brands. Hands-on experience selling through Egyptian retailers and distributors such as B.TECH, Carrefour, Raya, 2B, Amazon.eg and Noon. Track record of hitting targets and growing distribution. Strong negotiation, numeracy and Excel skills. Bachelor's degree. Fluent Arabic and good English. Nice to have: Experience launching a new brand or category in Egypt. Experience managing in-store promoter teams. Knowledge of trade marketing and retail execution. Experience with CRM or sales reporting tools. Show more

The Sales Manager oversees the sales strategy for premium home appliances, focusing on achieving both sell-in and sell-out targets across various channels. This role involves coordinating product launches and ensuring effective market presence through listings and shelf space management.