CRM Marketing Specialist

Responsibilities: Develop and execute CRM strategies for the Saudi market to improve customer engagement, conversion, and retention. Monitor customer behavior across the website and mobile application, including browsing, cart activity, purchases, and customer journeys. Manage and optimize Abandoned Cart campaigns to recover potential lost sales. Plan and execute Push Notifications, SMS, Email, and in-app campaigns based on customer behavior and lifecycle stages. Create customer segments based on purchase history, behavior, interests, engagement, and other relevant data. Develop automated customer journeys and triggers to deliver personalized messages at the right time. Monitor campaign performance and analyze key metrics such as Open Rate, CTR, Conversion Rate, Revenue, Retention, and Customer Engagement. Conduct A/B testing for campaign messages, timing, offers, and customer segments to improve performance. Coordinate with the Marketing, E-commerce, Content, and Performance Marketing teams to ensure CRM campaigns support overall business objectives. Prepare regular CRM performance reports and provide actionable recommendations based on customer data. Stay updated on Saudi consumer behavior, market trends, and CRM best practices. Requirements: 2–4 years of experience in CRM Marketing, E-commerce Marketing, Lifecycle Marketing, or Retention Marketing. Saudi market experience is a MUST. Strong understanding of customer lifecycle and retention strategies. Hands-on experience with Abandoned Cart, Push Notifications, SMS, Email Marketing, and In-App campaigns. Experience working with E-commerce websites and mobile applications. Strong understanding of customer segmentation, automation, and behavioral targeting. Good analytical skills and ability to interpret campaign and customer data. Experience with CRM/CDP or marketing automation platforms is preferred. Good knowledge of GA4, customer analytics, and tracking tools is a plus. Strong English communication skills. Arabic is required, with strong understanding of Saudi customers and communication style. Ability to work full-time, on-site. Show more