Leads Generator - SMS Marketing & Messaging

Job Title: Head of Content Industry: Marketing Employment Type: Full-Time Work Arrangement: Onsite Location: Maadi, Cairo, Egypt Reports To: Marketing Director / Chief Marketing Officer Department: Marketing About the Role We are looking for a visionary and hands-on Head of Content to lead our content strategy and production across all channels. Based in our Maadi office, you will own the content roadmap end-to-end — from strategy and planning to creation, distribution, and performance measurement. You will build and lead a high-performing content team, define the brand voice, and ensure every piece of content positions our company as a trusted authority in the industry while driving measurable business results (awareness, engagement, and lead generation). This role requires a rare blend of editorial excellence, strategic thinking, and data-driven decision-making. You will collaborate closely with marketing, sales, product, and design teams. Key Responsibilities Content Strategy & Leadership Develop and own the company's content strategy, roadmap, and editorial calendar across all channels (website, blog, social media, email, video, whitepapers, case studies, etc.). Define and maintain brand voice, tone, and style guidelines across all content. Align content initiatives with business goals, buyer personas, and the customer journey. Conduct content audits and gap analyses to identify opportunities and optimize existing assets. Stay ahead of industry trends, SEO best practices, and content marketing innovations. Team Management Build, lead, and mentor a team of content creators (writers, editors, designers, videographers, SEO specialists). Manage freelance writers, agencies, and external content partners. Set clear goals, KPIs, and workflows for the content team. Foster a culture of creativity, quality, and continuous improvement. Content Production & Editorial Oversight Oversee the creation of high-quality, engaging content — from long-form articles and thought leadership to social posts, video scripts, and sales enablement materials. Edit and proofread content to ensure accuracy, consistency, and brand alignment. Collaborate with subject matter experts (SMEs) to produce authoritative, industry-relevant content. Ensure all content is optimized for SEO, accessibility, and conversion. Distribution & Performance Develop a multi-channel distribution strategy to maximize content reach and impact. Work with the digital marketing team to amplify content through paid, owned, and earned channels. Define and track content KPIs (traffic, engagement, leads, conversions) and report on performance to senior leadership. Use data and insights to continuously refine content strategy and improve ROI. Cross-Functional Collaboration Partner with sales to create enablement content that supports the pipeline. Collaborate with product and design teams to align messaging and visual identity. Support PR, events, and employer branding initiatives with content. Qualifications & Requirements Education Bachelor's degree in Journalism, Communications, Marketing, English, or a related field. Master's degree or professional certifications (e.g., Content Marketing, SEO, Digital Strategy) are a plus. Experience 5+ years of experience in content marketing, editorial, or communications roles. At least 2–3 years in a leadership or team management position. Proven track record of building and executing successful content strategies in a B2B or industry-specific environment. Experience in [Insert Industry] is strongly preferred. Skills & Competencies Exceptional writing, editing, and storytelling skills in English (Arabic is a strong plus). Deep understanding of SEO, content marketing funnels, and analytics tools (Google Analytics, Search Console, CMS platforms, etc.). Strong project management and organizational skills with the ability to manage multiple deadlines. Data-driven mindset with the ability to translate insights into actionable content strategies. Excellent leadership, communication, and stakeholder management skills. Creative thinker with a keen eye for detail and quality. Show more

Role Description The Sales Marketing Consultant is a full-time, on-site role based in Cairo, responsible for driving business growth through integrated sales and marketing initiatives. This role includes identifying and qualifying leads, conducting client meetings, presenting tailored solutions, and managing the sales cycle from initial contact to closing deals. The consultant will develop and implement marketing campaigns, support brand positioning, and analyze market trends to recommend effective strategies. Daily tasks involve coordinating with internal teams, preparing proposals and presentations, maintaining accurate records in CRM tools, and providing ongoing customer support to strengthen long-term relationships. The role requires proactive communication, results-oriented execution, and a strong focus on delivering measurable performance for clients and the company. Qualifications Candidates should possess strong Communication and Customer Service skills, with the ability to build trust and maintain professional relationships. Candidates should possess solid Sales skills, including lead generation, negotiation, and closing, supported by a consultative approach. Candidates should possess Marketing skills, such as campaign planning, brand awareness activities, and basic market analysis. Candidates should possess Project Management skills to coordinate initiatives, manage timelines, and ensure successful delivery of sales and marketing projects. Relevant experience in sales, marketing, or consulting, ideally within performance-driven or service-oriented industries. Strong analytical and problem-solving abilities, with comfort using data and KPIs to guide decisions. Proficiency with common business software and digital tools; experience with CRM systems is an advantage. Bachelor’s degree in Business, Marketing, Communications, or a related field is preferred. Ability to work on-site in Cairo and collaborate effectively within cross-functional teams. Show more

المسؤوليات والمهام الأساسية للمرشح إدارة المحتوى: تخطيط ونشر خطة محتوى شهرية منتظمة على فيسبوك، إنستجرام، ولينكد إن، مع الالتزام التام بدليل الهوية البصرية لـ HTG (اللون العنابي #A11035 وخلفية خلايا النحل لشعار الشركة). الحملات الإعلانية: إعداد وإدارة حملات Meta (كاروسيل وفيديو) الموجهة نحو ماسنجر وواتساب، مع إدارة الميزانيات، واختبارات (A/B Testing)، والتحسين الأسبوعي. التصوير والمونتاج: النزول أسبوعياً للمصنع لتصوير خطوط الإنتاج والمكابس (من الخامات حتى المكبس الجاهز)، ومونتاج فيديوهات "ريلز" (Short Reels) باستخدام أدوات مثل CapCut أو Premiere. التصميم: تصميم المنشورات والكتالوجات عبر Canva أو Illustrator. إدارة علاقات العملاء (CRM): تسجيل وتأهيل كل عميل محتمل على نظام SAP CRM مع فصل عملاء المكابس عن الهوائيات، وتسليم العملاء للمبيعات خلال ٢٤ ساعة. التقارير: إعداد تقرير شهري مختصر وواضح (في 5 دقائق) يوضح عدد الوصول، العملاء المحتملين، تكلفة العميل المحتمل (CPL)، ونسبة التحويل إلى عروض أسعار. الذكاء الاصطناعي: استخدام أدوات الذكاء الاصطناعي في صياغة النصوص والترجمة وزيادة حجم المحتوى مع مراجعة دقة الالتزام بهوية الشركة.

Role Overview We are looking for an experienced Primary Market Research to support the design and delivery of qualitative and quantitative research projects within the healthcare and life sciences industry. You will work closely with clients and internal teams to translate business questions into robust research approaches, generate actionable insights, and deliver high-quality recommendations. Project Delivery & Execution Support the design and execution of primary market research projects and workstreams. Translate client requirements and business questions into effective research approaches. Conduct qualitative and quantitative analyses to generate actionable insights. Develop discussion guides, questionnaires, analysis plans, and other research materials. Review and interpret data, identifying key findings and implications for clients. Prepare high-quality, client-ready reports and presentations. Participate in client meetings and support the presentation of study findings. Proactively identify project risks and escalate issues when appropriate. Support project management activities, including timeline tracking and coordination with internal teams and vendors. Ensure deliverables meet quality standards and client expectations. Business Development Support proposal development, including research design and costing inputs. Identify potential opportunities for follow-on work within existing client accounts. Demonstrate curiosity toward innovation and AI-enabled research solutions. Knowledge Development Continuously build expertise in primary market research methodologies, therapeutic areas, and healthcare industry trends. Participate in internal training and knowledge-sharing initiatives. Contribute to developing regional healthcare and market research expertise. Qualifications Bachelor’s degree required; Master’s degree is an advantage. 4+ years of experience in primary market research, healthcare consulting, life sciences, or a related field. Experience supporting both qualitative and quantitative research projects. Strong analytical, problem-solving, and communication skills. Knowledge of primary market research methodologies, tools, and techniques. Basic project management and client interaction experience. Strong presentation and storytelling skills using PowerPoint and data visualization tools. Ability to manage multiple priorities in a fast-paced environment. Strong collaboration skills and ability to work effectively across teams. Demonstrates ownership, attention to detail, and commitment to delivering high-quality work. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism. Show more