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نظرة سريعة على الوظيفة
هذه الوظيفة لدى HR Egypt Network - HREN، في Cairo, Egypt، بنظام دوام كامل، ونظام العمل من مقر العمل. تفاصيل الوظيفة والمهارات المعروضة أدناه مأخوذة من إعلان الوظيفة الأصلي.
ملف الشركة
عن الشركة
AIi
هذا الملخص مُعد بمساعدة الذكاء الاصطناعي اعتمادًا على المعلومات المتاحة، وقد لا يعكس جميع تفاصيل الشركة.HREN appears to be involved in sales and account management services, likely operating in the business-to-business sector.
Job Title: Head of Content
Industry: Marketing
Employment Type: Full-Time
Work Arrangement: Onsite
Location: Maadi, Cairo, Egypt
Reports To: Marketing Director / Chief Marketing Officer
Department: Marketing
About the Role
We are looking for a visionary and hands-on Head of Content to lead our content strategy and production across all channels. Based in our Maadi office, you will own the content roadmap end-to-end — from strategy and planning to creation, distribution, and performance measurement.
You will build and lead a high-performing content team, define the brand voice, and ensure every piece of content positions our company as a trusted authority in the industry while driving measurable business results (awareness, engagement, and lead generation).
This role requires a rare blend of editorial excellence, strategic thinking, and data-driven decision-making. You will collaborate closely with marketing, sales, product, and design teams.
Key Responsibilities
Content Strategy & Leadership
Develop and own the company's content strategy, roadmap, and editorial calendar across all channels (website, blog, social media, email, video, whitepapers, case studies, etc.).
Define and maintain brand voice, tone, and style guidelines across all content.
Align content initiatives with business goals, buyer personas, and the customer journey.
Conduct content audits and gap analyses to identify opportunities and optimize existing assets.
Stay ahead of industry trends, SEO best practices, and content marketing innovations.
Team Management
Build, lead, and mentor a team of content creators (writers, editors, designers, videographers, SEO specialists).
Manage freelance writers, agencies, and external content partners.
Set clear goals, KPIs, and workflows for the content team.
Foster a culture of creativity, quality, and continuous improvement.
Content Production & Editorial Oversight
Oversee the creation of high-quality, engaging content — from long-form articles and thought leadership to social posts, video scripts, and sales enablement materials.
Edit and proofread content to ensure accuracy, consistency, and brand alignment.
Collaborate with subject matter experts (SMEs) to produce authoritative, industry-relevant content.
Ensure all content is optimized for SEO, accessibility, and conversion.
Distribution & Performance
Develop a multi-channel distribution strategy to maximize content reach and impact.
Work with the digital marketing team to amplify content through paid, owned, and earned channels.
Define and track content KPIs (traffic, engagement, leads, conversions) and report on performance to senior leadership.
Use data and insights to continuously refine content strategy and improve ROI.
Cross-Functional Collaboration
Partner with sales to create enablement content that supports the pipeline.
Collaborate with product and design teams to align messaging and visual identity.
Support PR, events, and employer branding initiatives with content.
Qualifications & Requirements
Education
Bachelor's degree in Journalism, Communications, Marketing, English, or a related field.
Master's degree or professional certifications (e.g., Content Marketing, SEO, Digital Strategy) are a plus.
Experience
5+ years of experience in content marketing, editorial, or communications roles.
At least 2–3 years in a leadership or team management position.
Proven track record of building and executing successful content strategies in a B2B or industry-specific environment.
Experience in [Insert Industry] is strongly preferred.
Skills & Competencies
Exceptional writing, editing, and storytelling skills in English (Arabic is a strong plus).
Deep understanding of SEO, content marketing funnels, and analytics tools (Google Analytics, Search Console, CMS platforms, etc.).
Strong project management and organizational skills with the ability to manage multiple deadlines.
Data-driven mindset with the ability to translate insights into actionable content strategies.
Excellent leadership, communication, and stakeholder management skills.
Creative thinker with a keen eye for detail and quality.
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المسار المهني
نظرة عامة على الدور
AIi
هذا الملخص مُعد بمساعدة الذكاء الاصطناعي اعتمادًا على المعلومات المتاحة، وقد لا يعكس جميع تفاصيل الشركة.The Head of Content oversees the creation and management of content strategies to support brand messaging and audience engagement. This role involves leading teams in developing compelling narratives across various platforms to align with business objectives.