AI Performance Marketing & Media Buying Specialist

Eastbourne Sussex School of Business and Economics is an educational institution focused on providing high-quality business and economics training. While specific industry details are not provided, the inclusion of a job title such as AI Performance Marketing & Media Buying Specialist suggests the organization may engage in digital marketing or business operations that leverage advanced technologies. The school likely offers programs designed to equip students with skills relevant to modern business environments, including analytical and strategic competencies. As an educational entity, it may collaborate with industry professionals or organizations to ensure its curriculum remains aligned with current market demands. Without further information, the exact scope of its services and partnerships cannot be confirmed, but its focus appears to be on fostering business acumen through academic and practical learning opportunities.

Job Purpose To plan, execute, and optimize high-performing digital marketing campaigns using a combination of performance marketing, media buying, AI-powered content creation, marketing automation, and data analytics. The role is responsible for generating qualified leads, improving conversion rates, maximizing advertising ROI, and producing engaging AI-generated content, videos, and Reels that support business growth objectives. Key ResponsibilitiesPerformance Marketing & Media Buying Plan, launch, and manage paid advertising campaigns across Meta, Google, LinkedIn, YouTube, and other digital platforms. Conduct audience research, segmentation, targeting, and funnel development. Manage campaign budgets and optimize performance based on KPIs. Execute A/B testing strategies for creatives, audiences, landing pages, and offers. Monitor and improve key metrics including CTR, CPC, CPL, ROAS, CAC, CVR, and ROI. Generate performance reports and provide actionable insights for campaign optimization. Implement retargeting and remarketing strategies to improve conversion rates. AI Content Creation & Reels Production Create high-converting social media content using AI tools. Produce AI-generated videos, promotional content, educational videos, and product marketing assets. Create Instagram Reels, TikTok videos, YouTube Shorts, LinkedIn videos, and Meta ad creatives. Develop scripts, storyboards, AI voiceovers, avatars, animations, subtitles, and motion graphics. Utilize tools such as Runway, Veo, Kling, HeyGen, Synthesia, CapCut, and similar AI platforms. Continuously test and optimize creative performance to improve engagement and conversion rates. Marketing Automation Build and manage marketing automation workflows. Automate lead capture, lead nurturing, email sequences, and customer follow-up processes. Integrate CRM, advertising platforms, and analytics tools into unified workflows. Implement chatbot and DM automation systems for lead qualification and customer engagement. Brand & Content Management Ensure all content aligns with brand guidelines and marketing objectives. Manage content calendars and content distribution schedules. Develop conversion-focused messaging for ads, landing pages, email campaigns, and social media. Analytics & Reporting Build and maintain dashboards for campaign tracking and reporting. Analyze campaign performance and recommend optimization opportunities. Track lead quality, conversion performance, and marketing ROI. Monitor market trends, competitor activities, and platform updates. Required Skills Strong experience in Performance Marketing and Media Buying. Hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Ads, and Analytics tools. Experience creating AI-generated content, videos, and Reels. Strong understanding of conversion funnels and lead generation strategies. Experience with marketing automation platforms such as HubSpot, GoHighLevel, Zapier, Make, or similar tools. Knowledge of SEO fundamentals and landing page optimization. Strong analytical and reporting skills. Ability to manage multiple campaigns simultaneously and work in a fast-paced environment. Success Metrics Lead generation targets achieved. ROAS and campaign profitability. Conversion rate improvements. Engagement and performance of AI-generated content and Reels. Automation efficiency and reduction of manual processes. Overall marketing contribution to revenue growth. Show more