Digital Marketing Strategist

World of Business is a platform designed to connect professionals with career opportunities across various industries. The website focuses on providing a streamlined experience for job seekers and employers, emphasizing clarity and efficiency in the hiring process. While specific industry details are not provided, the presence of roles such as Digital Marketing Strategist suggests an emphasis on modern, data-driven approaches to business operations. The platform likely supports both remote and local employment options, catering to a diverse range of candidates seeking meaningful career growth. By prioritizing user-friendly navigation and targeted job listings, World of Business aims to enhance the visibility of open positions while helping professionals find roles that align with their skills and aspirations.

About the Role World of Business (WOB) is looking for an Integrated Marketing Strategist to join our Cairo team and support brands across Saudi Arabia, the GCC, and wider MENA markets. This is not a traditional digital planning or media-buying role. We are looking for a strategist who can understand business and brand challenges, uncover meaningful consumer and market insights, and turn them into clear integrated strategies that guide Creative, Content, Production, Influence, Digital, and Performance teams. The role combines brand thinking, communication strategy, campaign planning, research, creative briefing, and new-business pitching. What You’ll Do • Diagnose business, brand, marketing, audience, and communication challenges before recommending solutions.• Conduct market, competitor, audience, cultural, and behavioral research, with particular focus on Saudi Arabia and GCC markets.• Develop integrated marketing strategies covering areas such as positioning, audience segmentation, communication architecture, customer journeys, channel roles, content direction, campaign platforms, and measurement frameworks.• Build campaign and communication strategies, including strategic propositions, key messages, audience tensions, and creative briefs.• Work closely with Creative, Content, Production, Influence, Digital, and Performance teams to translate strategy into strong execution.• Use performance and analytics data as strategic inputs to identify opportunities, audience signals, and campaign learnings.• Develop and present strategic decks, campaign recommendations, brand frameworks, and client-ready strategic narratives.• Play an active role in new-business pitches, RFPs, launches, and major integrated campaigns.• Present strategic thinking confidently to clients and senior stakeholders.• Stay involved throughout execution to ensure the approved strategic direction remains clear and consistent. What We’re Looking For• 4–6 years of relevant agency experience in Brand Strategy, Integrated Marketing Strategy, Communications Planning, Advertising Strategy, Digital Strategy, or a closely related field.• Proven experience developing real client-facing strategies, campaign frameworks, and strategic presentations.• Strong understanding of how Brand, Creative, Content, Production, Influence, Digital, and Performance work together.• Strong research, insight development, critical thinking, and problem-solving skills.• Ability to translate complex research and business challenges into clear strategic recommendations.• Strong presentation, storytelling, and PowerPoint skills.• Experience presenting strategic work and pitches to clients.• Excellent written and spoken English, with professional Arabic communication skills.• Strong understanding of Saudi / GCC consumer culture, market dynamics, and client expectations is highly preferred. Experience in one or more of the following sectors is a plus: • Fragrance & Perfume • Fashion & Retail • Beauty & Personal Care • F&B / FMCG / Hospitality *Full-time - On-site📍 Location: Nasr City ⏰ Working Hours: 09:00 AM to 5:00 PM - Friday and Saturday are off If you are interested or know someone who might be interested, email your CV and portfolio to hr@worldofbusiness.agency Show more