Senior Digital Marketing & Performance Specialist

OUN Egypt is seeking an experienced, results-driven Senior Digital Marketing & Performance Specialist to manage digital marketing activities across our company, events, conferences, and associated brands. The successful candidate will combine creative marketing, paid advertising, and performance analysis to deliver stronger brand visibility, qualified business leads, and measurable campaign results. Key Responsibilities • Develop and execute digital marketing strategies across multiple brands and projects. • Manage Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. • Build monthly content calendars and produce compelling Arabic and English copy. • Manage Meta Ads campaigns, including targeting, retargeting, and optimization. • Support Google Ads campaigns and conversion tracking. • Generate qualified B2B leads, sponsorship inquiries, exhibitor leads, and conference registrations. • Coordinate with graphic designers, video editors, photographers, and event teams. • Manage advertising budgets and monitor campaign performance. • Analyze CPL, CPA, conversions, and lead quality. • Prepare weekly and monthly performance reports. • Maintain consistent brand positioning across all marketing platforms. Qualifications • Minimum 4 years of relevant digital marketing experience. • Proven expertise in Meta Ads Manager and Meta Business Suite. • Strong social media strategy, content planning, and campaign management experience. • Excellent Arabic copywriting and strong English communication skills. • Experience managing several brands or campaigns simultaneously. • Knowledge of Google Ads, GA4, Meta Pixel, and conversion tracking. • Strong understanding of B2B lead generation and performance marketing. • Ability to coordinate creative teams and meet deadlines. • Experience in event marketing, exhibitions, conferences, or corporate marketing is preferred. • Familiarity with CRM systems and email marketing is an advantage. Why Join OUN Egypt? • Work on conferences, exhibitions, and corporate events. • Manage diverse marketing projects and brands. • Collaborate with experienced creative and events teams. • Contribute directly to measurable company growth. Location: Heliopolis, Cairo, Egypt Workplace Type: On-site Employment Type: Full-time Industry: Events, Conferences, Exhibitions & Media Application Email: careers@ouneg.com Company Website: https://www.ouneg.com/ Show more