Senior Media Buyer

‎York Towers is the development arm of the York Holding Group. Through continuous research and the ability to predict emerging trends, the company keeps an edge over the market. Playing a leading role in driving the successful development and diversification of one of the most vital economic sectors, York Towers is committed to creating residential products across the country that provide residents with distinctive, universal, multicultural, and enriching lifestyles. York Towers is the exclusive developer of luxury real estate worldwide. The company aims to become a leading real estate player through an efficient business model and advanced technologies used for designing and construction. Since its establishment in 2016, York Towers has delivered 20 real estate properties and runs six dynamic projects. York Towers operates eight offices in five countries across three continents. ‎ At York Towers, we specialize in creating unique, multicultural, and value-driven lifestyles through luxury real estate developments. As part of the York Holding Group, we combine global expertise with deep local market insight to deliver high-performing real estate investment opportunities. We are seeking a motivated and results-oriented Media Buyer to join our growing team. The Media Buyer is the engine responsible for driving qualified lead generation by strategically planning, executing, and optimizing all paid advertising campaigns across major digital platforms. The role exists to ensure the efficient allocation of marketing spend, maximizing conversion rates, and achieving optimal Cost Per Lead (CPL) to directly fuel sales pipeline growth. Main Functions & Responsibilities: 1. Campaign Execution and Management Campaign Launch: Plan and launch advertising campaigns across key platforms: Meta (Facebook/Instagram), Google (Search/Display), TikTok, and Snapchat. Performance Monitoring: Conduct continuous daily monitoring of active campaigns to identify immediate opportunities and issues. Optimization: Daily optimization of campaigns by adjusting targeting, placements, bids, and budgets to improve lead quality and minimize acquisition cost (CPL). Lead Quality Control: Daily review and analysis of lead quality and acquisition cost, reporting daily performance updates to the marketing team. 2. Strategy and Analysis Reporting: Prepare and share detailed campaign performance reports, translating data into actionable insights for the wider marketing and sales teams. Budget Allocation: Allocate and adjust paid advertising budgets based on real-time campaign performance and strategic priorities. Strategic Research: Conduct in-depth research on market trends, audience behavior, and competitor strategies to maintain a competitive edge. Testing and Iteration: Continuously test new hypotheses, ad creatives, audience segments, and bidding strategies to maximize campaign efficiency. Strategy Review: Prepare a full performance analysis and improvement plan and participate in quarterly strategy meetings. 3. Collaboration and Coordination Creative Coordination: Plan and coordinate the creation of new ad copies, creatives, and visuals with the design and content teams. Ad Testing: Test different ad copies and visuals to determine the best-performing assets. Qualifications & Requirements: Knowledge & Experience - Expert-level knowledge and practical experience managing complex campaigns across Meta Ads Manager, Google Ads (Search & PMax), TikTok Ads, and Snapchat Ads. Deep understanding of audience segmentation, retargeting strategies, bidding models, and lead qualification metrics. Strong proficiency in using Excel/Google Sheets for data analysis and reporting. 2. Technical Knowledge: Knowledge of legal licenses and permissions processes for GCC branches is required for coordination. 3. Competencies & Skills - Expert-level Organization and attention to detail. Time Management. Problem-Solving. Interpersonal Skills. 4. Languages & Proficiency Level: English: C1 (Fluent) Arabic: (Fluent) Show more