Senior Marketing Specialist

Role Summary Develop and execute marketing strategies to drive brand awareness, generate leads, and support sales of vehicles, services, and accessories. The role requires a good understanding of automotive market trends, customer behavior, and competitors. Key Responsibilities Campaign development across all marketing channels: Plan and implement integrated marketing campaigns across digital, print, social, and event platforms to promote new vehicle launches, dealership events, and service promotions. Digital Marketing: Manage SEO, SEM, email marketing, and social media efforts to boost online presence and drive traffic to the website or dealerships. Product Marketing: Collaborate with product and sales teams to develop positioning, messaging, and go-to-market strategies for new models and features. Content Creation: Oversee or contribute to the creation of marketing collateral, such as brochures, videos, press releases, and social media content. Event Coordination: Support or lead planning for all our events to generate engagement and sales leads. Performance Metrics: Track and report on campaign performance, ROI, and key KPIs using tools like Google Analytics, CX system & marketing automation platforms. Skills & Qualifications Education: Bachelor’s degree in marketing, Business, Communications, or a related field. Experience: 3+ years in marketing, preferably in the automotive industry. Skills: Strong understanding of digital marketing and analytics tools Excellent project management and communication skills Creativity and eye for visual branding Ability to work cross-functionally with sales, service, and product teams + agencies Familiarity with automotive product cycles and customer journeys Show more