media buyer-مسئول تسويق الكتروني
المستقبل للتوريدات و الاستيراد و المقاولات العامه
Job Description – Media Buyer Job Title: Media Buyer Department: Marketing Location: Agouza, Giza, Egypt Working Days: Saturday to Thursday Working Hours: 9:00 AM – 5:00 PM Experience: 1–2 Years About the Company We are an electrical and engineering company based in Agouza, Giza, and an authorized distributor of Schneider Electric products. The company operates across Egypt and Saudi Arabia and provides a wide range of electrical and engineering solutions, including electrical panels, elevators, low-voltage and medium-voltage solutions, electrical contracting, MEP and related products and services. We are currently building our Marketing function and are looking for a Media Buyer who can take ownership of our paid digital marketing activities and help us establish and grow our online presence. Job Summary The Media Buyer will be responsible for planning, launching, monitoring, and optimizing paid advertising campaigns across digital platforms to increase brand awareness, generate qualified leads, and support sales growth in both the Egyptian and Saudi markets. The ideal candidate should be analytical, commercially minded, and comfortable working independently in a growing marketing function. Key Responsibilities Develop and execute paid media strategies aligned with the company's business and sales objectives. Plan, launch, manage, and optimize paid campaigns across platforms such as Meta (Facebook & Instagram), LinkedIn, Google Ads, and other relevant platforms. Develop campaigns targeting both B2B and B2C audiences, depending on the product or service. Conduct audience research and define appropriate targeting, segmentation, and retargeting strategies. Manage advertising budgets and ensure efficient allocation of spending across campaigns. Monitor campaign performance and optimize campaigns based on key performance indicators. Track and analyze metrics such as reach, impressions, CTR, CPC, CPL, conversions, and ROAS. Generate regular campaign performance reports and provide actionable recommendations. Coordinate with the Social Media / Content Creator to ensure paid campaigns are supported by relevant and engaging content. Work closely with the Sales team to ensure generated leads are relevant and properly aligned with business requirements. Support lead generation campaigns for electrical products, panels, elevators, contracting services, and other company offerings. Develop campaigns for both the Egyptian and Saudi markets, adapting targeting and messaging according to each market. Conduct competitor and market research to identify new opportunities for paid advertising. Support the promotion of the company's website and online product offerings. Set up and monitor conversion tracking, pixels, audiences, and other relevant advertising tools. Stay updated on changes in digital advertising platforms, trends, and best practices. Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 1–2 years of experience in Media Buying / Digital Advertising. Hands-on experience with Meta Ads Manager is required. Good understanding of Google Ads and preferably LinkedIn Ads. Experience in lead generation campaigns, preferably within a B2B environment. Strong analytical and reporting skills. Good understanding of digital marketing KPIs and campaign optimization. Ability to manage advertising budgets effectively. Good communication and coordination skills. Ability to work independently and take ownership of assigned responsibilities. Strong attention to detail and problem-solving skills. Good command of English. Preferred Qualifications Experience in B2B, engineering, electrical, construction, industrial, or technical companies is a plus. Experience targeting the Saudi/GCC market is highly preferred. Familiarity with Google Analytics / GA4, Google Tag Manager, Meta Pixel, and conversion tracking is a plus. Basic understanding of SEO and website analytics is an advantage. What We Offer The opportunity to build and develop the company's digital advertising function from the ground up. Exposure to both the Egyptian and Saudi markets. Direct involvement with a growing engineering and electrical business. Opportunity to work across multiple product and service categories, including Schneider Electric products, electrical panels, elevators, and LV/MV solutions. Career growth opportunities within the developing Marketing function.
