Marketing Campaign Specialist

Role Purpose: The Marketing Campaign Specialist plays a pivotal role in the planning, development, coordination, and execution readiness of Group-led marketing campaigns across Mantrac's diverse markets. Reporting to the Marketing Operations & Analytics Manager, this role serves as the central hub connecting OEM partners, Centres of Excellence, Business Units, Sales Effectiveness teams, and Group Marketing functions to deliver integrated, data-driven marketing campaigns that generate demand, strengthen brand engagement, and contribute to commercial growth. The role is responsible for translating business priorities into structured campaign plans, coordinating campaign assets and content, supporting CRM and marketing automation deployment, and ensuring Business Units receive deployment-ready campaign packages that achieve consistent execution standards across markets. Success in this role requires strong project management, stakeholder engagement, campaign coordination, marketing technology expertise, analytical thinking, and a continuous improvement mindset. Key Objectives: Support the development and delivery of integrated Group-led marketing and demand generation campaigns aligned to strategic business priorities. Coordinate campaign planning activities across Caterpillar, OEM partners, Centres of Excellence, Business Units, Sales Effectiveness, and Group functions to secure alignment and timely delivery. Translate commercial and product objectives into compelling campaign strategies, messaging frameworks, channel plans, and deployment requirements. Manage campaign development processes from concept through deployment readiness, ensuring quality, consistency, and adherence to brand standards. Leverage CRM and marketing automation tools to support audience segmentation, customer journey design, lead capture, nurture workflows, and campaign measurement. Enable successful local execution by preparing comprehensive campaign deployment toolkits and providing guidance to Business Unit marketing teams. Monitor campaign effectiveness and identify opportunities to improve campaign performance, processes, collaboration, and return on marketing investment. Key Responsibilities: 1. Campaign Strategy, Planning & Development Support the Marketing Operations & Analytics Manager in developing integrated marketing campaign plans aligned with commercial objectives, product priorities, customer needs, and market opportunities. Assist in defining campaign goals, target audiences, value propositions, key messages, communication channels, timelines, budgets, and KPIs. Develop detailed campaign briefs and project plans that clearly define deliverables, ownership, dependencies, milestones, and success criteria. Coordinate planning meetings and stakeholder workshops to gather requirements and align expectations. Ensure campaign activities are integrated across digital, email, events, content, social media, and partner marketing channels where applicable. Maintain campaign calendars and proactively manage risks, dependencies, and approval processes. 2. Campaign Content & Asset Management Coordinate the creation and delivery of campaign content, creative assets, digital collateral, promotional materials, and supporting documentation. Work closely with Graphic Designers, Content Managers, Digital Marketing Specialists, OEM marketing teams, and external agencies to ensure timely asset production. Ensure all campaign content is accurate, compliant, customer-focused, and aligned with Mantrac and OEM brand guidelines. Manage review and approval workflows to ensure efficient stakeholder engagement and timely sign-off. Build and maintain a central repository of approved campaign assets, templates, and best practices for reuse across markets. Support localization requirements while preserving campaign consistency and brand integrity. 3. CRM, Marketing Automation & Lead Management Support campaign setup and execution within CRM and marketing automation platforms. Assist with audience segmentation, database targeting, campaign workflows, lead capture forms, landing pages, email journeys, and nurture programs. Ensure campaign tracking mechanisms are implemented to enable performance measurement and lead attribution. Collaborate with Sales Effectiveness teams to ensure efficient lead qualification, routing, follow-up, and reporting processes. Maintain campaign and customer data integrity in accordance with governance standards and data privacy requirements. Support testing and quality assurance activities before campaign deployment. 4. Business Unit Enablement & Deployment Develop comprehensive campaign deployment packs including: Campaign objectives and strategy. Audience definitions. Messaging guidelines. Creative assets. Digital deployment instructions. Timelines and milestones. KPI and reporting requirements. Conduct campaign briefings and knowledge-transfer sessions with Business Unit marketing teams. Act as a central point of contact for deployment-related questions and support. Monitor implementation progress across participating markets and coordinate issue resolution where required. Capture local market feedback and deployment learnings for future campaign improvements. 5. Performance Monitoring & Analytics Support campaign performance reporting using CRM, marketing automation, and analytics platforms. Consolidate deployment, engagement, lead generation, pipeline contribution, and commercial performance metrics. Develop campaign performance dashboards and summary reports for stakeholders. Conduct post-campaign reviews to evaluate effectiveness against objectives and identify lessons learned. Analyze customer engagement trends and campaign outcomes to recommend optimizations. Support data-driven decision-making through insights and actionable recommendations. 6. Process Improvement & Marketing Operations Identify opportunities to improve campaign planning, deployment processes, stakeholder engagement, and operational efficiency. Contribute to the development of campaign governance frameworks, templates, workflows, and operating procedures. Promote best practices in campaign management, CRM utilization, lead management, and marketing effectiveness. Support adoption of new marketing technologies, automation capabilities, and reporting tools. Drive a culture of continuous improvement, collaboration, and operational excellence. Qualifications: Experience Essential Minimum 5 years' experience in B2B marketing, campaign management, demand generation, or marketing operations. Proven experience delivering integrated marketing campaigns from planning through execution and performance review. Experience managing multiple stakeholders and coordinating cross-functional projects across different teams. Demonstrated ability to manage competing priorities, deadlines, and campaign workflows effectively. Experience working with CRM and marketing automation platforms to support campaign deployment, lead management, and reporting. Desirable Experience working across multiple countries or regional markets. Experience within OEM, dealer, distributor, or channel-based business environments. Exposure to heavy equipment, industrial, construction, automotive, or engineering sectors. Experience supporting sales enablement, lead nurturing, and customer acquisition programs. Knowledge Essential Strong understanding of integrated marketing campaign planning and execution. Good knowledge of customer journeys, demand generation, lead management, and campaign measurement. Understanding of CRM systems, marketing automation, and digital marketing principles. Knowledge of campaign performance metrics, reporting, and marketing effectiveness. Desirable Understanding of dealer, distributor, and channel marketing models. Knowledge of aftermarket, customer support, and services marketing. Familiarity with marketing analytics, dashboards, and performance reporting tools. Skills Essential Excellent stakeholder management, communication, and influencing skills. Strong project management, planning, and organizational abilities. Ability to translate commercial objectives into actionable marketing campaigns. Excellent coordination and follow-through skills. Strong attention to detail and commitment to quality. Proficient in Microsoft Excel and PowerPoint. Experience using CRM and marketing automation platforms. Strong analytical and problem-solving capabilities. Desirable Experience with Oracle Eloqua, Salesforce, HubSpot, Marketo, or similar platforms. Experience managing creative, digital, media, or marketing agencies. Campaign reporting, data analysis, and dashboard development skills. Budget management and campaign optimization experience. Education Essential Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related discipline. Alternatively, equivalent relevant experience in campaign management or marketing operations. Desirable Professional certifications in Digital Marketing, CRM, Marketing Automation, Campaign Management, Marketing Analytics, or Project Management. Salesforce, Eloqua, HubSpot, Google Analytics, or equivalent certifications. Core Competencies Customer Focus Stakeholder Management Planning, Organising & Controlling Project Management Commercial Awareness Collaboration & Influencing Process Orientation Analytical Thinking Attention to Detail Continuous Improvement Accountability Results Orientation Communication Excellence Show more