B2B Digital Marketing Specialist

Samawah is seeking a results-driven B2B Digital Marketing Specialist to design and execute strategies that generate qualified leads, nurture relationships, and convert prospects into partners. This role focuses on business-to-business marketing campaigns, targeting decision-makers in the content creation, empowerment, and social impact sectors. Key Responsibilities Plan, develop, and execute B2B digital marketing campaigns across multiple channels (LinkedIn, email marketing, paid ads, webinars). Create targeted content that speaks to business audiences, including case studies, white papers, and thought-leadership pieces. Manage and optimize lead generation funnels, ensuring a steady flow of qualified prospects. Analyze campaign performance, track KPIs (CPL, CTR, MQLs, ROI), and adjust strategies for better results. Collaborate with sales and partnerships teams to align marketing efforts with business objectives. Research competitors and market trends to identify new growth opportunities. Use marketing automation and CRM tools to segment audiences and nurture leads effectively. Requirements Requirements Bachelor’s degree in Marketing, Business, or a related field. 3–5 years of experience in B2B digital marketing, preferably in the creative, tech, or social impact industry. Proven track record of running successful lead generation and demand generation campaigns. Expertise in LinkedIn Ads, Google Ads, and Email Marketing Automation tools (HubSpot, Zoho, Mailchimp, etc.). Strong analytical skills with the ability to interpret data and optimize campaigns. Excellent communication skills in Arabic & English, with a knack for persuasive writing. Show more